Skype founders now joost

The two Scandinavian entrepreneurs which founded Skype a few years ago launched today their new global broadband television service, named joost.

Click here to read it from Reuters. Here are some screenshots from the joost website:

You can go and register to try their beta version for free (it only takes a few minutes), however they will be the ones picking who gets to try the service. I just registered, and can't wait to get to try it (it's snowing in Austin, TX today and so I'm trapped inside all day long!). Once you get invited, you will get tokens to invite other people to try their beta version for free (remember gmail?). From the pics, it seems like this will be a much more exciting television, where you can interact with the community watching the same programs via chat and IM, etc (remember my post about my TV becoming obsolete?). What about interactive audience and games? what if you could add pics, webcams, voice, ... so many alternatives!

Oh... and, did I mention advertisers will probably have, finally, a firm measurement of how effective their ads are? who is watching them? who is clicking them? who is not? once they click, do they buy? do they come back? hmm ... Genious! Traditional TV channels must be so afraid right now.